Royal London Ireland pension and life sales surge 61.8% to €569m

Royal London Ireland’s pension and life business sales increased by 61.8 per cent to €569m in 2025, up from €351.8m in 2024, its annual results have revealed.

It also maintained its market-leading position in the Irish broker life insurance market, with a 30.2 per cent share, and paid 99 per cent of all protection claims totalling €58m.

Operating profit rose across Royal London Ireland’s life insurance and pensions businesses to €19.8m in 2025, up from €11.7m a year earlier, reflecting the success of both product lines.

This fed through to the wider Royal London Group, which reported an 18 per cent increase in operating profit to £327m from £277m.

Royal London Ireland CEO, Noel Freeley, said: “2025 was another successful year for Royal London Ireland. Because of our unrelenting focus on providing the best customer service, we achieved over 60 per cent growth in new business sales to €569m and an operating profit of €19.8m.

“This reflects the quality of our products and service across life and pensions, particularly our Personal Retirement Savings Account (PRSA), which we launched at the end of 2024.”

Royal London Ireland’s pensions proposition includes a feature called ValueShare, which is exclusive to its pension customers.

ValueShare provides an additional savings boost added to eligible customers’ fund returns, reflecting the company’s approach to sharing a portion of its profits with policyholders.

It said the initiative is part of its broader commitment to enhancing long-term pension value.

Freeley said: “We’re owned by the largest mutual life, pensions and investment company in the UK, and when we do well, we can share that success with customers.

“In April 2025, we shared an extra €152, on average, with each eligible customer through ValueShare. And we will be making our fourth ValueShare award in a row this month, which means we can add a boost to eligible pension customers’ policies, on top of their investment returns."



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