Insurance & Pension Denmark (I&P Denmark) has backed the launch of a new government guide designed to help businesses navigate the growing volume of European Union (EU) digital regulation.

I&P Denmark said the legislative guide, launched by Denmark’s Ministry of Digitalisation, should make it easier for companies to identify which EU rules apply to them and which authorities they need to engage with.

Businesses are facing an increasing number of requirements covering areas such as artificial intelligence (AI), cybersecurity, data protection, and digital resilience, with I&P Denmark arguing that the cumulative regulatory burden can make it difficult for firms to determine their obligations.

The trade body noted that the new guide reflected concerns it had previously raised with policymakers over the need for clearer support to help companies navigate digital regulation.

I&P Denmark deputy director, Sigrid Floor Toft, said: “The amount of digital regulation has increased dramatically in recent years. This creates challenges for companies when they have to find out which requirements they are actually covered by.

“That is why we have also requested better help and guidance from the authorities, including through the Government Regulation Forum. The new legislative guide is a very positive initiative that can make it significantly easier for companies to gain an overview of the relevant EU regulations.”

I&P Denmark has previously called for simpler, clearer digital rules as part of a package of recommendations aimed at strengthening Danish and European competitiveness while maintaining appropriate protections.

The new guide asks companies a series of questions covering factors such as their business type, sector and use of AI. It then provides an overview of the digital legislation likely to apply and the main requirements involved.

The launch comes against a backdrop of rapid digitalisation among Danish businesses.

According to Denmark’s Ministry of Digitalisation, 42 per cent of Danish companies with at least 10 employees were using AI in 2025, compared with around one in four businesses across Europe.

Floor Toft said regulatory simplification should not necessarily mean removing requirements, but should also involve making existing rules easier for businesses to understand and implement.

“We are pleased that the government is focusing on the challenges that the extensive digital regulation creates for Danish business,” she continued.

“Many companies find that the rules are complex and in some cases overlap. For companies, regulatory simplification is not just about removing rules. It is also about making complex sets of rules easier to understand and navigate.

“Therefore, a tool like the legislative guide can be a great help in the work of creating an overview and ensuring compliance with the rules.”

---