Finnish earnings-related pension provider Elo has announced the creation of a new analytics department, as it seeks to become the most data-driven provider in the sector.

Part of its 2026-2030 strategy, the department will support its goal of creating “customer value and data-driven operations” and will be established on 1 January 2026.

It will consist of experts in analytics, data management, and mathematics.

The analytics unit will be led by executive team member. Jarkko Heikkilä, who previously served as head of risk management.

Elo CEO, Carl Pettersson, said: “This is a strongly customer-focused strategy. We want to create superior value for our customers by building meaningful, humane, and long-lasting working lives.

"In our work, the use of data and our ability to anticipate needs on behalf of our customers are essential. When our customers succeed, we succeed.”

More broadly, Elo’s four-year strategy responds to the transformation of working life, the economy, and technology, and creates opportunities for sustainable growth in Finnish society.

Elo’s core mission – providing lifelong security – remains at the centre, but how this is carried out will be revised.

“We want to be the best earnings-related pension partner for companies seeking growth. We have been investing in Finnish growth companies for over 10 years, so the needs of growth companies are familiar to us,” Pettersson added.

“We are strongly present in the everyday lives of our customers through our extensive, locally operating partner network. We provide work ability services to all customers, and our digital care model brings services close to the user.”

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