Denmark’s AP Pension is reducing the proportion of fully sustainable investments in its AP Sustainable offering and is changing the product’s name to remain compliant with EU sustainability regulations.

The provider is rebranding its flagship sustainable life-cycle product from AP Sustainable to AP Omtanke, which translates to thoughtful and considerate in Danish.

AP Pension said the name change is being made to ensure that the product accurately reflects its nature and complies with the applicable guidelines for marketing sustainable investment products under the EU’s Sustainable Finance Disclosure Regulation (SFDR).

While the product’s risk and return profile remains unchanged, AP Pension has reduced the share of investments classified as fully sustainable from 95 per cent to 55 per cent, citing the need to balance regulatory compliance with market opportunities.

Going forward, the change means that some investments in AP Omtanke will no longer be classified as fully sustainable according to the EU definition.

AP Pension confirmed that the product will continue to choose investments that contribute to at least one of the UN's 17 Sustainable Development Goals.

It will also continue to be classified as an Article 8 product under SFDR, a label for funds that promote environmental or social characteristics.

AP Pension CIO, Pernille Jessen, said: “With AP Omtanke, we want to combine transparency and a focus on responsibility with solid return opportunities.

“We are adapting to regulatory developments, but we are maintaining our high ambitions and our fundamental idea that all investments must contribute to more sustainable development.”

The changes will take effect on 1 February 2026.

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