The Norwegian State Pension Fund (SPK) has closed all of its Meta accounts, following concerns that this could pose a privacy risk to both its users and its own employees.

The group, which has been present on Facebook and Instagram since 2017, acknowledged that the profiles have been good channels for reaching out to members and the general public with information about pensions.

However, it said that, following a "comprehensive assessment", it has concluded that it can no longer use these social media platforms, as they could pose a privacy risk to both users and its own employees.

This is also in line with the recommendations of the Norwegian Data Protection Authority, with several other public entities having already withdrawn from Meta, including the Norwegian Tax Administration.

Whilst the fund acknowledged that it is losing two channels of communication, it stressed that it still has several ways of reaching out to savers to share pension information, including its website.

It also confirmed that it will work to improve these remaining methods of communication.

"While we are now leaving two channels, we will increase direct communication with our members," SPK stated.

"We will send out more emails with information that is adapted to the members' age and life situation. In addition, we will strengthen our presence in editorially controlled media."

In particular, the fund revealed that its customer centre answers 144,000 inquiries via chat, phone and email per year.

It also runs around 330 courses during the year, which directly reach over 12,000 people, alongside around 6,300 personal pension conversations and forecasts.

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