Pension awareness amongst Swedes remains low as economic concerns grow

Recent market volatility has prompted growing concern about the economic situation in Sweden amongst savers, with continued low interest and knowledge about pensions, research from AMF has revealed.

The survey showed that concern around the economy is on the rise, as six in 10 Swedes were concerned about the economic situation in Sweden in Q1 2025, up from five in 10 in Q4 2024.

In addition to this, four in 10 said they are concerned about their own financial future.

AMF spokesperson, Johan Holmer, said this marked a reverse of the trends seen at the end of 2024, when AMF saw that fewer and fewer people were worried about economic developments, but since the turn of the year.

“The fact that more people have a more gloomy view usually correlates with developments in the world," he explained.

“During the beginning of the year, the markets have been volatile and Trump has contributed to geopolitical and fiscal uncertainty."

Whilst there was little change in the public's view of pensions, AMF found that interest and knowledge surrounding pensions has remained low, with around one third of Swedes admitting that they have a guilty conscience when thinking about their pension.

Gender discrepancies were also highlighted, as AMF found that men have less of a guilty conscience when reducing their pension, as just under one in four men say they have a guilty conscience, compared to around a third of women.

In addition to this, it found that just one third of Swedes consider themselves well informed about how the pension system works, while more than six in 10 want to spend as little time as possible thinking about their pension.

However, Holmer suggested that this may not be as much of a concern as it seems, arguing that whilst it is "positive" when savers get involved in their pensions, the system is "built in a good way", as it does not require a major commitment from savers.

“Both the public pension and the collectively agreed occupational pension, which nine out of 10 employees are covered by, are saved for automatically," he explained.



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