Danish pension company PFA has launched six new funds on the investment platform Du Investerer, targeting customers who want to choose where their pension savings are invested.

PFA said the new funds would give customers greater flexibility and opportunities to diversify their investments through, for example, US equities, emerging markets, technology, and utilities.

The pension company noted that Danes’ interest in managing their own investments had grown in recent years, with PFA customers almost doubling their savings in Du Investerer.

The six new equity funds are all index funds that follow a specific market rather than being actively managed.

With the six new additions, Du Investerer now includes 53 funds, while customer funds on the platform total DKK 34.5bn.

“The three new emerging markets funds cover India, Asia and Latin America, each of which has some interesting dynamics,” commented PFA director of responsible investments and products, Rasmus Bessing.

“India is currently the world's most populous country with a high level of education and great growth potential, while Latin America is a region rich in raw materials and is poised to become an increasingly important trading partner for the US.

“Finally, the broad Asian fund provides exposure to strong emerging economies with greater political stability than we have seen before.”

In addition to the three regional funds, PFA has introduced a new technology fund, a fund focusing on the utilities sector, and a fund that invests broadly in the US stock market.

“In the US, it is particularly a few large companies that have driven the equity market in recent years,” said Bessing.

“With the broad, balanced fund, you can get more exposure to parts of the US stock market that can still benefit from progress.

“The technology fund provides the opportunity for targeted investment in a sector that increasingly forms the foundation for our society and companies, while the utilities fund provides access to a sector that can act as a stabilising counterweight to the more growth-focused industries.”

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